Search engine marketing research.
The unique Options approach.
What do your visitors want to see online? Many companies create a web site without first considering this basic question and head off into technology land. The site may appear fantastic to view, but in reality it’s just too confusing to navigate. A real turn off to both people and search engines.
See the search engine process
Case Study
Search Engine Estimate
At Options, we ask first. Then plan.
Analyse. A search is like asking a question. Careful study takes place to locate the search phrases that are most relevant to your company or product and identify how often they are searched on search engines.
Structure. The web site is then structured to answer their questions - whether it’s for more product information or easy ways to apply for a loan online. The key search words and quality phrases are carefully written into the page text to help bring the right type of visitor and customer straight to you.
Better outcome. There’s higher search satisfaction for your site. The pages also enjoy higher search rankings because their actual relevance to people is high and encourages visitor frequency.
Contact us now. We can explain search engine research in plain English.
Case study: Paid Search listing for Britannica Australia
In the lead up to the busy Christmas shopping season, we produced a paid search advertising campaign for Britannica Australia.
We chose four popular product categories with wide appeal to online shoppers looking for gifts: World Atlas, World Religions, a general encyclopedia and an encyclopedia for children. Separate Google ads were written to promote the products, each one linking to a specific page with more details and instant “buy now” buttons.
The result: excellent information was produced to refine targeting. One of the categories actually generated 95% of the total clicks. A very successful exercise.
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