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So what is a PURL?
A PURL is a personalised URL. It brings a truly innovative touch to one-on-one communication and engagement. Now you can segment and target your message with personalised content. By adding the name of your member, customer or client to a url, you generate a stronger invitation to click, discover and ultimately convert response.
It offers your audience the ability to customise the look, feel and content of their personalised page giving them a feeling of ownership and a reason to add this page to their favourites.
A PURL can be used offline too, in direct mail, encouraging people to go online and see more, creating greater impact and synergy.
Look at it this way
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