Options wins Silver Award at The 2006 CMSF Conference Awards.
“Super made Super easy” scoops silver in the electronic category for online financial education.
CMSF stands for Conference of Major Superannuation Funds. This industry body was founded in 1990 by representatives of major corporate, public sector and industry superannuation funds as a forum to learn from each other, discuss major issues and improve awareness of the industry. At the annual conference, the CMSF also recognises excellence and innovation in super communication. This year, Options won a Silver Award in the electronic category for a breakthrough member educational campaign – Super made Super easy. A series of innovative eseminars for members and employers, created like mini shows.
Making the complex more fun.
“Super made Super easy” breaks new ground online because of the way we approach the complex and often confusing world of super. By using a voice over to lead members through the script, a balance of factual information with a touch of humour, we can make dry facts easier to grasp and understand. (Try doing that with a PDF crammed with facts and figures.) Our mini shows, 3-4 minutes long, cover a wide range of topics – from the Basics of Super to Choice of Fund and even Super Woman.
Engaging and entertaining.
Each mini show uses Flash animation, colour and sound effects. Moving type and photos reinforce key benefits to members in an entertaining way. To maintain their attention, we get them to do something by introducing nest egg calculators. You don’t have to enter figures to get a result, just move the mouse. Different dollar contributions show how adding extra funds can really increase over time, an engaging way to capture interest and reinforce the benefits of saving for retirement. We are pleased that our work has been recognised again, as we focus on making super understandable to ordinary people and keeping funds more in touch with their members and employers.
Take a look for yourself.
Like to know more? If you're a Super Fund or financial institution looking for internet marketing expertise in strategy, creative and broadcast, contact us now. |
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